We recently launched a website for interior design and consultation firm, In Season Design. ISD is based in the Phoenix, Arizona area after having moved from Auburn Hills, Michigan. Their prior website was outdated and the owner felt the site didn’t represent the company as it should, so we were brought on for a ground-up redesign.
It was important to keep it simple and let In Season Design’s work speak for itself. We took some beautiful photography from past projects and incorporated it to showcase their amazing work within the site.
We started by creating a new logo for the company. Previously, In Season Design’s logo was a simple green and white logo with a generic font face (see above in the last slide). It didn’t properly represent this sophisticated, clean, and design friendly firm. We were given a few broad ideas about what they wanted: clean, simple, feminine (but not too much), and strong. They also wanted us to create a color palate that made use of royal purples and greens. After a few rounds of choices and revisions the client landed on this final logo design, which set the tone for the rest of the website design.
When designing the website, Stoke Interactive kept it simple and let In Season Design’s work tell the story. We took the beautiful photography from past projects they had provided and used the site as a place to showcase this amazing work. We gave the owner, Gail Frenak, an “about us” page. This gave her an opportunity to “talk” to her website’s visitors so they can feel like they are getting to know her on a personal level.
We are excited for In Season Design’s new launch and wish them the best as they venture into Arizona’s business community. We can’t wait to have a place for them to come decorate someday soon! Congrats to everyone at In Season Design.